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§ 2.8.5 ARTICLE
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Blogging SEO · Excerpt · § 2.8.5

Squarespace Blog Excerpts

The single most-common Squarespace blog SEO audit finding is missing meta descriptions on individual posts — because the author filled the excerpt field and assumed Squarespace would copy it across to the meta description. Squarespace does not1. The excerpt and meta description are separate fields with different jobs. The excerpt renders on the blog index page, in RSS feeds, and on social previews. The meta description renders in Google search results. Both need to be filled, both have different optimal lengths, and both are owner-maintained.

This page covers what the excerpt feeds, the meta description gotcha, and the writing pattern for filling both with complementary copy.

What the excerpt field actually feeds

The excerpt field on a Squarespace blog post feeds three surfaces. The blog index page (the post listing renders the excerpt between the title and the 'read more' link). The RSS feed (the excerpt becomes the item description). Social-card previews when no separate Open Graph description is set (Facebook, LinkedIn, link previews in iMessage). What the excerpt does not feed is the meta description — the snippet Google shows under the post title in search results. That field lives on the post's SEO panel as a completely separate input.

The excerpt is optional but recommended. Posts without an excerpt show truncated body text on the index page (the first 150-200 characters of the post), which is rarely the optimal preview copy. The recommended length is one to two sentences (roughly 30-60 words), enough to convey what the post is about without giving away the whole answer.

The excerpt vs meta description

3 surfaces

the excerpt feeds: blog index page, RSS feed, social-card previews.

Squarespace Help · 2026-Q1
0

auto-sync between excerpt and meta description — they are separate fields with separate optimal lengths.

Squarespace Help · 2026-Q1
150-160

characters — the Google target for meta description before truncation in search results.

Google Search Central · 2026-Q1

The meta description gotcha

The pattern that catches owners: write a thoughtful excerpt, see it render on the blog index page, assume the work is done. The post ships without a meta description. Google fabricates one from the post body — usually picking the opening paragraph, which on a Squarespace post is often the first sentence of the lead. The fabricated snippet is not necessarily wrong, but it is usually not optimal for click-through from search results because it was not written with the search-result context in mind.

The fix is mechanical and one-time. After writing the excerpt, navigate to the post's SEO panel (in the post editor, click the gear icon or the settings menu, then SEO), and write a separate 150-160 character meta description optimised for the search-result snippet. The two fields complement each other rather than duplicate — the excerpt sells the click from the blog index page (where readers already know they are on your site), and the meta description sells the click from Google (where readers are choosing between your post and competitors).

Writing excerpt and meta description separately

The excerpt should read as an editorial teaser — one to two sentences that introduce the post for someone already on the blog index page. The meta description should read as a search-result snippet — 150-160 characters with the primary keyword included once, optimised to drive a click from search results. The two will often share themes and even some phrasing, but they should not be identical. The excerpt can be conversational; the meta description needs the keyword.

A worked example: for a post titled 'Squarespace blog excerpts vs meta descriptions — pick the right tool for the job', the excerpt might read 'The two fields look similar in the editor and serve completely different surfaces. Here is which one does what.' The meta description might read 'Squarespace blog excerpts and meta descriptions are separate fields with different jobs. Excerpts feed the index page; meta descriptions feed Google search results. Fill both.' Same topic, different framings, both filled.